Set the Vibe Before They Walk In

The shoot doesn’t start when the camera turns on.

It starts when the client walks through the door.

Temperature. Lighting. Where their bag goes. Where they sit first. Whether they’re rushed or grounded. All of that tells them what kind of experience this is going to be.

A chaotic room creates guarded clients.

A calm room creates trust.

I want people to feel like they’ve stepped into something handled. Like they don’t need to guess what’s next. That confidence transfers fast.

If your client feels taken care of, they’ll give you more than a pose. They’ll give you presence.

That’s what shows up in the photos.

Published by Jo Green

Photographer NYC

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