One of the fastest ways to kill a shoot is making someone ask for basics.
Water. A mirror. A place to change. Somewhere to sit.
If they have to keep checking in for small things, they stop focusing on themselves and start managing the room. That breaks the flow.
I try to remove friction before it shows up.
Not because it’s fancy — but because comfort lets people stay present. Especially female clients. Especially in intimate or confidence-based shoots.
When someone doesn’t have to think about logistics, they can think about how they feel.
And that’s the image you want.
Exit 18 Media 