Author Archives: Jo Green

This isn’t about gender. Men and women photographers alike shoot female clients. And regardless of who’s behind the lens, the responsibility is the same: create a space where someone can exist without tension. Music. Environment. Preparation. Tone. None of this is extra. It’s the work. When you get the vibe right, the shoot feels shorter.Continue reading ““This Applies to All of Us””

Every shoot needs a rhythm. If you’re calm one minute and rushed the next, the client feels it. If your direction changes tone halfway through, they notice. Consistency matters more than intensity. I keep the same cadence throughout the session — voice steady, instructions clear, no sudden energy spikes. Not hype. Not pressure. Just groundedContinue reading ““Same Cadence, Same Energy””

One of the fastest ways to kill a shoot is making someone ask for basics. Water. A mirror. A place to change. Somewhere to sit. If they have to keep checking in for small things, they stop focusing on themselves and start managing the room. That breaks the flow. I try to remove friction beforeContinue reading “Don’t Let Them Guess — Give Them Everything”

The shoot doesn’t start when the camera turns on. It starts when the client walks through the door. Temperature. Lighting. Where their bag goes. Where they sit first. Whether they’re rushed or grounded. All of that tells them what kind of experience this is going to be. A chaotic room creates guarded clients. A calmContinue reading “Set the Vibe Before They Walk In”

People underestimate music on a shoot. They think it’s background noise. Something to fill silence. It’s not. Music sets the pace before you ever give direction. It tells the room how to breathe. Too loud and people feel rushed. Too quiet and every movement feels awkward. The wrong playlist can make even confident clients stiff.Continue reading “The Music Matters More Than Your Camera”

If you’re tired of guessing your way through shoots…If you want clients who take themselves seriously…If you want to stop wondering why some photographers stay booked… I’m opening up studio classes this February at The Haus of Collectives. This isn’t about presets or gear flexing. It’s about how to run a room. How to keepContinue reading “If You Want Better Shoots, Start Here”

People don’t rebook photographers because of sharp images. They rebook because they felt respected. Because nothing felt weird afterward. Because they didn’t have to explain the shoot to anyone. Because the experience matched the result. The goal isn’t to be memorable. It’s to be solid. Consistent. Clear. Professional every single time. That’s how trust compounds.Continue reading “Why Some Shoots Get You Rebooked—and Others Don’t”

There’s a moment in certain shoots where the energy shifts. Nothing dramatic happens. No red flags. Just a slight pause. A look. A feeling that something almost went left. That’s the line. Most photographers don’t cross it on purpose. They cross it because they think being relaxed means being loose. They think comfort means familiarity.Continue reading “That Line You Don’t See Until It’s Too Late”

Let’s be honest. OnlyFans didn’t break photography. It exposed it. Suddenly everyone’s a creator. Everyone needs content. Everyone’s monetizing their image. And photographers are either adapting—or quietly disappearing. The wild part? Most of these shoots aren’t chaotic. They’re calculated. Planned. Business-driven. The problem isn’t the work. It’s photographers who don’t know how to separate accessContinue reading “The OnlyFans Era Changed Photography (And Most Photographers Aren’t Ready)”

People think photography is about cameras. It’s not. It’s about reading rooms. Knowing when to talk. Knowing when to shut up. Knowing that the second someone feels uncomfortable, the shoot is already over—even if the photos look fine. Nobody really prepares you for what it’s like being a male photographer in spaces where people areContinue reading “Nobody Warns You About This Part of Photography”